《网络营销3.0：Google，社会化媒体和博客引爆的集客式营销》是一本网络营销的高级指南。它将Web上各种形式的媒体有机地联系在一起，试图打造一个后数字时代的新型营销模式，即集客式营销。 　　《网络营销3.0：Google，社会化媒体和博客引爆的集客式营销》非常适用于有心在新媒体时代有所作为的营销人员和创业者，对各类相关从业者而言也不失为拓展自身认知的参考读物。它不仅教你如何制作富有吸引力的内容使顾客自己上门，更阐明了如何利用各种网络媒介提升自己的影响力，取得1+1=3的营销效果。 Stop pushing your message "out" and start pulling your customers "in"Traditional "outbound" marketing methods like cold-calling, email ...(展开全部)

在线阅读本书 If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step–by–step guides, checklists, quizzes and hands–on tutorials will help you execute a social media marketing campaign in j...(展开全部)

Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing's "old rules" is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revoluti...(展开全部)

With this book, you can build exciting, scalable web applications quickly and confidently, using Google App Engine - even if you have little or no experience in programming or web development. App Engine is one of the most exciting web technologies to appear in the last year, providing a simple, easy-to-use application framework with basic web tools. While Google's own tutorial...(展开全部)

This book brings together scholars from a variety of disciplines to address critical perspectives on Chinese language social media, internationalizing the state of social media studies beyond the Anglophone paradigm. The collection focuses on the intersections between Chinese language social media and disability, celebrity, sexuality, interpersonal communication, charity, diasp...(展开全部)

Reprint of three articles from JAS.

施坚雅（G.WilliamSkinner，1925-2008） 1925年2月14日出生于美国加州奥克兰，1954年于美国康奈尔大学获人类学博士学位，先后任哥伦比亚大学社会学助教、康奈尔大学人类学副教授、教授，1965年起任斯坦福大学人类学教授，1990年起任加州大学戴维斯分校人类学教授。1950年至1951年到中国四川考察，1977年考察中国城市市场。1980年当选为美国科学院院士，1983年至1984年任美国亚洲学会会长，1987年至1989年任斯坦福大学巴巴拉·布朗宁人文科学教授。作品中译本有《中国农村的市场和社会结构》（中国社会科学出版社1998年版）、《中华帝国晚期的城市》（中华书局2000年版），并发表大量研究中国社会、经济结构、社会科学研究、农村和农民、人口、民族、海外华人的论文。

Media are fundamental to our sense of living in a social world. Since the beginning of modernity, media have transformed the scale on which we act as social beings. And now in the era of digital media, media themselves are being transformed as platforms, content, and producers multiply. Yet the implications of social theory for understanding media and of media for rethinki...(展开全部)

Media are fundamental to our sense of living in a social world. Since the beginning of modernity, media have transformed the scale on which we act as social beings. And now in the era of digital media, media themselves are being transformed as platforms, content, and producers multiply. Yet the implications of social theory for understanding media and of media for rethinki...(展开全部)

Media are fundamental to our sense of living in a social world. Since the beginning of modernity, media have transformed the scale on which we act as social beings. And now in the era of digital media, media themselves are being transformed as platforms, content, and producers multiply. Yet the implications of social theory for understanding media and of media for rethinki...(展开全部)